Top U.S. Anime Company Opens Digital Store

HOUSTON, September 25, 2006 — ADV Films, the number one producer-distributor of anime outside of Japan, is pleased to announce the launch of the ADV Universe™ Digital Download Store.

ADV Universe opens to the public with almost 1,000 minutes of anime available for download-to-own.  As ADV Films has the largest English-language library in the world, the amount of shows available will constitute a significant portion of the anime available in the U.S.  The site will have a release schedule as equally aggressive as the DVD releases.  In some cases, episodes will be available for download before the U.S. DVD release date.

To promote the new store, the first episode of the highly-anticipated new show GUYVER is FREE for downloading to anyone who registers now (free registration) as a member of ADV Universe.  The promotion is available for a very limited time only and subject to system requirement compatibilities.  The Guyver promotion is especially enticing as the DVD does not hit the retail stores until November 14th. New registrants simply click on the Guyver Promotion bar at the top of the homepage at www.advuniverse.com.

The titles available this week include brand new anime shows which have just released to DVD (Comic Party Revolution TV, Jinki: Extend), fan favorites (Godannar, Gilgamesh), hard-to-find shows (Princess Tutu, Magical Play), movies (Lady Death, Parasite Dolls) and many more. The pricing runs around $4.99 for most half-hour episodes and $19.98 for most movies.  The store will also include free content (trailers, screensavers, exclusive clips and downloadable art).

Setting the bar for image quality, ADV Universe downloads are equal to or better than the average DVD-image quality.  “Anime fans are very tech-savvy consumers, and they demand high-quality images from their entertainment,” says CEO and President John Ledford. “We developed the offerings with them foremost in our minds.”

The launch was announced by company representatives this weekend at AWA, a popular anime fan convention.

About ADV Films:
In the 14 years since its inception, ADV Films has become the #1 producer-distributor of Japanese animation (“anime”) outside of Japan and has the largest English-language anime library in the world.  With best-selling titles such as Neon Genesis Evangelion, RahXephon, Robotech, Full Metal Panic, Hello Kitty and Azumanga Daioh, ADV Films’ extensive catalog is fueling the popularity of anime around the globe. Always on the forefront, ADV is introducing North America to bold new anime franchises such as Gantz, Elfen Lied, Chrono Crusade, Peacemaker and DNAngel.  ADV Films’ library also includes popular live-action science fiction programs such as The Jim Henson Company’s Farscape, the nationally syndicated Gene Roddenberry’s Andromeda and the Saturn Award-nominated Mutant X.   In 2005 ADV Films was voted “Best Anime Company” in the SPJA awards, presented at Anime Expo, North America’s largest anime convention.  The readers of Anime News Network designated ADV Films “Overall Favorite Anime Company” in both 2004 and 2005.

Parent company, A.D. Vision, Inc., encompasses a multitude of complementary media divisions, spanning publishing, television, licensing and merchandising and continues to expand into new areas. Its Anime Networkâ„¢ is America’s first and only television network dedicated to bringing anime and anime-related programming to consumers nationwide via digital cable 24 hours a day.  The company has two publishing arms: Newtype USA, the premier anime and manga monthly magazine, and ADV Mangaâ„¢, dedicated to publishing graphic novels. Headquartered in Houston, the company has offices in Europe and Japan. For more information, visit www.advfilms.com.